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We may collect the following information:
- name
- address
- contact information including email address
- demographic information such as postcode, preferences, and interests
- other information relevant to customer surveys and/or offers
For the exhaustive list of cookies, we collect see the List of cookies we collect section.
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping for business transactions such as invoice record, shipping, quotation.
- We may use the information to improve our website, products, and services to better serve you.
- We may periodically send promotional emails about new products, special offers, contests or other information which we think you may find interesting using the email address which you have provided.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
- To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested
- To allow us to better service you in responding to your customer service requests
- To quickly process your transactions
- To follow up after correspondence (live chat, email or phone inquiries)
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology to protect your information and technology. We do not store credit card information.
All transactions are processed through a gateway provider and are not stored or processed on our servers
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual to display products of interest. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
We use cookies to:
- Help remember and process the items in the shopping cart.
- Understand and save user’s preferences for future visits
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf such as Google Analytics.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We use Google AdSense Advertising on our website.
Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.
We have implemented the following:
- Remarketing with Google AdSense
- Google Display Network Impression Reporting
- Demographics and Interests Reporting
- DoubleClick Platform Integration
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative opt-out page or permanently using the Google Analytics Opt-Out Browser add-on.
- Google Analytics: Google Analytics
- LinkedIn: LinkedIn Cookie Policy. and LinkedIn Ads
- Google AdWords Conversion: AdWords
- DoubleClick: DoubleClick
- BingAds: BingAds
- Intercom: Intercom
- Facebook: Facebook Cookie Policies
The table below lists the cookies we collect and what information they store.
| COOKIE name | COOKIE Description |
|---|---|
| CART | The association with your shopping cart. |
| CATEGORY_INFO | Stores the category info on the page, that allows displaying pages more quickly. |
| COMPARE | The items that you have in the Compare Products list. |
| CURRENCY | Your preferred currency |
| CUSTOMER | An encrypted version of your customer id with the store. |
| CUSTOMER_AUTH | An indicator if you are currently logged into the store. |
| CUSTOMER_INFO | An encrypted version of the customer group you belong to. |
| CUSTOMER_SEGMENT_IDS | Stores the Customer Segment ID |
| EXTERNAL_NO_CACHE | A flag, which indicates whether caching is disabled or not. |
| FRONTEND | You sesssion ID on the server. |
| GUEST-VIEW | Allows guests to edit their orders. |
| LAST_CATEGORY | The last category you visited. |
| LAST_PRODUCT | The most recent product you have viewed. |
| NEWMESSAGE | Indicates whether a new message has been received. |
| NO_CACHE | Indicates whether it is allowed to use cache. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history if you have asked the site. |
| POLL | The ID of any polls you have recently voted in. |
| POLLN | Information on what polls you have voted on. |
| RECENTLYCOMPARED | The items that you have recently compared. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| VIEWED_PRODUCT_IDS | The products that you have recently viewed. |
| WISHLIST | An encrypted list of products added to your Wishlist. |
| WISHLIST_CNT | The number of items in your Wishlist. |
| COOKIE | DESCRIPTION |
|---|---|
_utma | Identifies shoppers and sessions. |
_utmb | Determines new sessions/visits. |
_utmc | Determines if the shopper is in a new session/visit. |
_utmz | Saves the traffic source or campaign that explains how the shopper reached your site. |
Our website may contain links to other websites of interest. Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting the sites and the sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
You may choose to restrict the collection or use of your personal information in the following ways:
- You can login to your account to view your orders, billing and shipping address, and quotations. You can also edit your information stored.
- If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible. We will promptly correct any information found to be incorrect.
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at store@asslstore.com to be removed from our mailing list.
- You can request to have your personal data deleted/anonymize at any time by emailing us at store@asslstore.com
- We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
This privacy and cookie policy may be amended/updated from time to time if there is any change we’ll notify you by changing the “effective date”.
Last updated on February, 18 2026.
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